FOR IMMEDIATE RELEASE
MOTOR TABS sports drink launches season with consumer starter kit
COSTA MESA, Cal.(March 2, 2009) There’s no better way to start the season than with a new Specialized water bottle and samples of all four flavors of the portable, lower sugar MOTOR TABS Fluid Replacement System, the official sports drink of Ironman Triathlon World Champion Michellie Jones and Kenda Pro Cycling. MOTOR TABSï¿½ Starter Kit (suggested $6.99) is available at bicycle, running, multi-sport and sport specialty retailers nationwide, including Sport Chaletï¿½s 55 stores throughout California, Arizona and Nevada, which feature top brands within each sports category.
Utilizing a patented, effervescent delivery system, the easily portable tablets are individually wrapped in water-and-air-tight foil packages protecting them from sweat, dirt and other harmful elements. Drop one into 16 to 20 ounces of water, allow it to dissolve for just a few minutes at room temperature, and MOTOR TABS is ready to drink with no residual settling.
Available in Fruit Punch, Lemon-Lime, Orange, and Grape, MOTOR TABS is lower in calories and sugar than many powdered or ready-to-drink sports beverages, easier on the stomach and designed to hydrate and re-hydrate during sports, fitness activity, the work day, and whenever supplemental electrolytes are needed. Each tablet contains an optimal ratio of sodium-to-potassium and an optimal carbohydrate energy blend of dextrose, sucrose and maltodextrin ï¿½ 250mg sodium, 75mg of potassium, 16g carbohydrate and 65 calories. MOTOR TABS does not contain aspartame, sucralose, acesulphame potassium or high fructose corn syrup.
The brand supports pro and elite amateur triathletes and cycling teams, including Michellie Jones, who won the 2006 Ironman Triathlon World Championship in Hawaiiï¿½s punishing climate drinking MOTOR TABS, Chris Foster, Kenda Pro Cycling presented by Spinergy, Vanderkitten Racing, Evomo, and SoCalcycling.com.
Sports Engine LLC, parent company of MOTOR TABS, is a sports nutrition enterprise dedicated to developing nutritional products that help elite athletes, recreational athletes, weekend warriors, and casual exercisers perform at their best and ultimately have more fun on their chosen field of play. MOTOR TABS is currently available in nine countries outside of the U.S., including Australia, Canada, Mexico, New Zealand, Puerto Rico, Singapore, South Africa, Spain, Taiwan and the United Kingdom. Learn more about the company and MOTOR TABS at www.motortabs.com.